Unfrosted
Came out; 2024
Time; 1 hour 33 Minutes
Watched: Netflix
Rated: PG-13 for some suggestive references and language
IMDB Rating; 5.5/10
Rotten Tomatoes:
Tomato Meter 42%
Popcorn Meter 51%
Caution; Spoiler Alert
Staring.
Isaac Bae as George
Jerry Seinfeld as Bob Cabana
Christian Slater as Mike Diamond
Jim Gaffigan as Edsel Kellogg III
Sarah Cooper as Poppy Northcutt
Kyle Mooney as Snap
Mikey Day as Crackle
Drew Tarver as Pop
Amy Schumer as Marjorie Post
Max Green field as Rick Ludwin
Hugh Grant as Thurl Ravenscroft
Melissa McCarthy as Donna Stankowski
Jack McBrayer as Steve Schwinn
Story Line.
In 1963 Michigan, business rivals Kellogg's and Post compete to create a cake that could change breakfast forever.
Thoughts:
I thought this was a fun little movie. It was cute, funny and slightly stupid all at once.
I loved the clothing in this movie, they styling was really fun to watch.
It had a decent plot; the acting was good and there were funny parts. All in all I thought it was pretty good!
CAUTION; Spoiler Alert
A
young runaway orders Pop-Tarts in a diner. He reads the story of the
origin of Pop Tarts from the Kellog's box it came in. Bob Cabana
(Jerry Seinfeld), who is sitting next to the boy in the diner, offers
to tell him the true origin story of the American breakfast food.
In
1963, Bob is head of development at the Kellogg's corporation,
headquartered in Battle Creek, Michigan. In this period, the American
breakfast is defined by milk and cereal. The 2 undisputed giants of
the breakfast world are Kellog's and Post. Kellog's is led by Edsel
Kellog, and he reviews the daily sales numbers with Bob. Fruit Loops
have just been launched and the survey responses are extremely bad.
Time to sag 14 seconds, zero milk buoyancy, and sinking easily. Bob
asks to double the sugar and triple the gluten and respell FRUIT as
FROOT. After once again dominating their rival Post in the annual
Bowl and Spoon Awards, Bob senses that Post is about to unveil
something that could dominate the market. Post is led by Marjorie
Post, and her PA Rick Ludwin (Max Greenfield). Isaiah Lamb (Andy
Daly) leads Quaker Oats. Soon after, Bob observes kids' Butchie
(Bailey Sheetz) and Cathy (Eleanor Sweeney) dumpster-diving outside
the Post HQ. Bob gets curious and goes to investigate himself. He
discovers that Post is creating a shelf-stable, fruit-based pastry
breakfast food that seems to have addictive effects on kids. The kids
were looking for the by-product of the production process, which
itself was a sweet gooey substance, and highly addictive in
itself.
A spy at Post reports that they have further developed
a product Bob's former co-worker Donna "Stan" Stankowski
(Melissa McCarthy) had created for Kellogg's. The spy reported that
Post had access to the original work done by Bob and Stan and built
on it. Bob knows that no cereal would survive against the fruit-based
pastry. Bob convinces Kellogg to hire Stan back from NASA, and the
team sets to work creating their own version of the pastry, joining
forces with several prominent industry figures as "taste
pilots." The pilots include soft serve ice cream genius Tom
Carvel (Adrian Martinez), Children's bicycle maker Steve Schwinn
(Jack McBrayer), inventor of the sea monkey Harold Von Braunhut
(Thomas Lennon), canned meatballs inventor Chef Boy Ardee (Bobby
Moynihan), fitness icon Jack LaLanne (James Marsden), and a computer
from IBM guided by Purvis Pendleton (Aparna Nancherla). Edsel says
that they are developing a product that doesn't need milk, which is
guaranteed to earn the ire of the ruthless milk syndicate which will
do anything to protect its own territory.
Post also
interrogates the dumpster kids and realizes that their new product
has already been leaked to their competition. But their product is
still not complete, as it is causing rashes. Marjorie decides that
Kellog's is upping is game and wants the product on the shelves
quickly.
Marjorie Post (Amy Schumer), the head of the Post
company and Edsel Kellogg's (Jim Gaffigan) former lover, calls a
meeting of the "five cereal families": Kellogg's, Post,
Quaker, Ralston Purina and General Mills. To the surprise of Bob's
team, Marjorie announces that their product will be on shelves within
one week. Bob undercuts them by obtaining exclusive rights to 99% of
the world's sugar by making a deal with Puerto Rican criminal El
Sucre (Felix Solis).
Bob begins to worry about the taste
pilots' lack of progress, but he and Stan combine several of their
ideas to come up with a rectangular, fruit-filled food packaged in
foil that can be toasted. Harold and Boy Ardee team up together to
create a sea monkey filled Ravioli, that comes alive. Eventually, the
sentient ravioli grows and then escapes captivity. Kellogg warns Bob
that by creating a product that is served without milk, they may be
stepping on the toes of the dairy industry, in reality an incredibly
powerful and ruthless cabal who end up kidnapping and threatening
Bob. Harry Friendly (Peter Dinklage) is the leader of the milk
syndicate who abducts Bob. Bob is made to walk down "the aisle",
a passage in a cow shed, surrounded by cow's behinds.
Meanwhile,
Marjorie cannot get sugar anywhere in the world. She visits the USSR
to secure rights to Cuban sugar from Nikita Khrushchev (Dean Norris).
The idea of a communist breakfast worries president John F. Kennedy
(Bill Burr), who summons the Kellogg's team to the White House, and
agrees to instruct his brother to put pressure on organized
milk.
While testing the new pastry, taste pilot Steve Schwinn
(Jack McBrayer) is blown up in an accident (his oxygen supply snaps
and comes in contact with the heat source of the toaster, igniting
it) and is buried with "full cereal honors". But the taste
pilot is a success and Kellog have a new breakfast treat. Meanwhile,
Thurl Ravenscroft (Hugh Grant), a long-suffering Shakespearean actor
who performs the mascot role of Tony the Tiger for Kellogg's, is
convinced by the milk syndicate that the new breakfast pastry will
make the cereal mascot obsolete. At Schwinn's funeral, Thurl
convinces the other mascots to join him in a strike.
The Post
sugar deal with Russia triggers the US-Soviet Cuban missile crisis.
Marjorie and Edsel realize that their feud is going to destroy
everything they have built. Edsel decides to release Marjorie's
sugar.
The team struggles with marketing the new pastry. The
ad executives suggest a marketing campaign around the provocative
themed "Jelle Jollie". They eventually settle on the name
"Trat-Pop" (Toaster Ready Anytime Treat, Put on Plate) by
consulting Butchie and Cathy. A mob of mascots, led by Thurl - now
dressed as the QAnon Shaman - violently breaches Kellogg's
headquarters, hoping to stop the product from being certified by the
FDA. They are too late, and the product is certified. Walter Cronkite
(Kyle Dunnigan), reading a news brief off a piece of Silly Putty,
misreads "Trat-Pop" as "Pop-Tart," forcing
Kellogg's to change the name moments before they are shipped
out.
The following morning, Pop-Tarts sell out of every store
in the country within 60 seconds, defeating Post's poorly named
"Country Squares". Thurl ends up facing a congressional
committee for his role in the attack, the milkmen are implicated in
Kennedy's assassination, and Marjorie Post becomes an icon of
feminism who retires to Mar-a-Lago.
Stan leaves Kellogg's
again becomes a hippie and invents granola. Bob becomes nationally
famous, and during an interview on The Tonight Show with Johnny
Carson, is shot by Andy Warhol (Dan Levy), who is furious that the
name "Pop-Tart" sounds like "pop art." Bob
survives thanks to the titanium foil packet in his pocket.
In
the present, the boy expresses doubt that a Pop-Tart packet could
stop a bullet and begins to question other elements of the story like
the existence of a sentient ravioli creature. Bob admits that the
story was made up as the boy's parents arrive to take him home. As
they turn to go, the ravioli creature emerges from Bob's pocket.
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